3FX Publishes a “White Paper” – The ROMI (Return on Marketing Investment) of “3D Animation & Environments” for Life Science Education & Cognitive Learning
Modern day results indicate that multimedia applications with 3D animation & environments do in fact increase interest, learning and subsequent message retention for the viewing audience; ultimately resulting in an increased ROMI for those who utilize and “repurpose” this powerful, visual medium.
A technology conducted survey proved that attendee experience was improved by 53% when 3D imagery & animation were utilized; and a 66% increase in message retention was achieved.
The findings also suggest that the most obvious and essential benefit of 3D animation & environments, is that this medium leaves total control of the learning process to the viewer – thus decreasing the cognitive load.
Results showed that 77% of participating audiences in immersive experiences requested a DVD copy of the content after viewing the presentation.
3D animated presentations are produced in a variety of formats which augment multiple life science education & cognitive learning initiatives; depending upon your individual business goals, marketing messages and expected results. 3D animation gives you access to levels of abstraction that you just can’t get to with 2D alone.
3D Animation & Learning Environment Strategic Objectives:
- “Animate to Educate” to increase audience cognitive learning & message retention
- Enhance and improve our client’s competitive position in the market
- Improve communication with our client’s customers and reinforce the value they gain by working with them
- Increase the influx of new business opportunities and customers for our clients
- Optimize value through “Repurposing of Assets” for our clients
- Achieve ROMI (Return on Marketing Investment) for our clients
Let 3FX update your existing MOA or Disease State animation for a reduced cost and significant savings over creating a new one!
To view the full “ROMI White Paper” visit http://3fx.com/resources/.
To learn more and implement this strategy in 2009 and beyond, feel free to contact Rich@3FX.com.