3FX Provides “Interactive Animation” for AstraZeneca’s AHA Annual Conference
AstraZeneca contracted 3FX to design and produce “Attract & Engage” visuals for the AZ Galaxy trade show booth at the American Heart Association Annual Conference in New Orleans.
For the November AHA event, vertically mounted, 50” High-definition plasma displays at the booth perimeter are being utilized to “attract” conference attendees with dynamic and simulating visuals.
Similarly designed, three “Multi-touch” (iPhone-like) presentations within the booth space will “engage” viewers in a free-form “interactive” and “educational experience” – on 42” vertical High-definition screens.
“Presenting clinical data in an interesting and dynamic manner is a challenging effort,” says Cory Resh, Partner & Creative Director. “The 3FX animation and interactive skills will more than meet the challenge. The goal is to have the booth constantly filled, as attendees enjoy manipulating the touch screen visuals, while educating themselves in an intuitive manner.”